Veezu Unveils New Era for Go Carz, Shropshire’s Premier Private Hire, with Extensive Rebrand

By Anushka Malhotra

1 minute 12 seconds

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Quick Read: Shropshire's major private hire operator, Go Carz, is rebranding to Veezu, the UK's fastest-growing private hire technology platform. The transformation aims to revolutionize transportation services in the region, offering enhanced technology, an upgraded mobile app, and community support initiatives under the 'Funded by Veezu' campaign. Passengers and local communities are invited to embrace the change, marking a significant milestone in Veezu's commitment to safe, efficient, and community-centric transportation services.

Shropshire's leading private hire operator, Go Carz, is undergoing a transformative rebrand, adopting the name Veezu, aligning with its parent company's status as the UK's fastest-growing private hire technology platform. Acquired by Veezu in 2020, Go Carz has evolved into a major player in the region, partnering with over 1700 driver-partners and expanding its footprint with the acquisition of local brands like Diamond Cars.

Graham Hoof, Regional Operations Director for Veezu in the Midlands, emphasized that the rebrand signifies more than a name change. It is a strategic move to establish Veezu's presence in the West Midlands while reinforcing its commitment to serving the local community. The transformation includes the introduction of new technologies to enhance transportation accessibility across the region, alongside continued support for hyperlocal causes to remain a community-centric service.

Passengers can still utilize the familiar local numbers and existing mobile app, but Veezu is introducing an upgraded mobile app for a seamless booking experience. The enhanced app features smarter address search capabilities, improved functions, and multiple payment options, including Google Pay, Apple Pay, AirPay, card, or cash, ensuring a convenient travel experience for passengers.

As part of its rebranding initiative, Veezu launches the 'Smarter Local Rides' marketing campaign in the Shropshire private hire vehicle market. The campaign introduces the 'Funded by Veezu' initiative, offering grants and support to local not-for-profit initiatives as part of the new community support program.

Driver-partners, local businesses, and passengers are encouraged to embrace the Veezu identity as the company strives to continue providing safe, efficient, and affordable transportation services to the communities of Shropshire and beyond. The rebrand marks a significant milestone in Veezu's mission to revolutionize transportation services and leave a lasting impact on the region.

What's new

DigiSpinWM Pilot Celebrates Milestone as 11 Investor-Ready Innovations Emerge in the West Midlands

The DigiSpinWM pilot programme, a bold initiative designed to accelerate the spin-out of digital and advanced manufacturing innovations in the West Midlands, has marked a key milestone with a showcase event in Birmingham, unveiling 11 investor-ready ventures developed over the past six months.

Transforming Ideas into Investment Opportunities

Backed by Research England and delivered through a partnership between the University of Wolverhampton, Coventry University, and Birmingham City University via the West Midlands Combined Universities, the programme set out to test a collaborative model for commercialising innovation more efficiently and effectively.

In just six months, DigiSpinWM has:

- Assessed over 40 high-potential technologies for commercial viability
- Delivered tailored support to participants on spin-out strategy and intellectual property development
- Nurtured 11 ventures to investment readiness
- Developed a shared framework for technology transfer across participating universities

The recent showcase celebrated these achievements, spotlighting innovations spanning early-stage development to near-market solutions with the potential for significant societal and economic impact.

A Regional Model for Innovation

Ceri Jones, Director of Research & Enterprise at the University of Wolverhampton, reflected on the programme’s success:

The DigiSpinWM pilot has been a transformative journey. Seeing 11 investor-ready ventures emerge from such a collaborative, regional approach shows what’s possible when we unify efforts across institutions. These spinouts will drive real-world change and position the West Midlands at the forefront of digital and advanced manufacturing.

The pilot’s success is also credited to a strong ecosystem of academic mentors, business advisors, and industry reviewers who provided essential support and guidance to participants.

The showcase event featured live pitches from select ventures to an audience of investors, stakeholders, and innovation leaders, marking a key step towards unlocking the funding required to bring these innovations to market.

With the DigiSpinWM model proving its value, the programme signals a new chapter for spin-out activity in the West Midlands—one built on collaboration, shared infrastructure, and investment-ready innovation.

By Anushka Malhotra

8 Jun