Sports Tech Firm Hexis Raises £1.6M in Pre-Seed Fundraising Round
By Anushka Malhotra
1 minute
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Quick Read: Hexis, a Birmingham-based sports technology company, secures £1.6 million in pre-seed funding from APEX and Sport Republic to advance its AI-driven fuelling plans for athletes. The investment underscores Hexis' commitment to revolutionising personalised nutrition in sports, offering bespoke fueling solutions to optimise performance and recovery.
Birmingham-based sports technology company, Hexis, has secured £1.6 million in a pre-seed fundraising round to bolster its innovative AI-driven fueling plans for athletes. The investment, led by APEX and Sport Republic, marks a significant milestone for Hexis, positioning it to revolutionise personalised nutrition in the sports industry.
Hexis specialises in tailoring fuelling plans for athletes based on individualized needs, leveraging its proprietary Carb CodingTM system. This cutting-edge technology enables Hexis to provide athletes with bespoke nutrition plans designed to optimize performance and accelerate recovery.
The funding round, which includes backing from APEX, an athlete-backed venture capital firm, and Sport Republic, a prominent sports investment company with ownership of football clubs such as Southampton FC and Valenciennes FC, signifies a strong vote of confidence in Hexis' mission.
Dr. David Dunne, Co-Founder and CEO of Hexis, expressed pride in securing the support of APEX and Sport Republic, highlighting their shared commitment to pushing the boundaries of sports science innovation. He emphasised that the investment will fuel Hexis' efforts to provide athletes, coaches, and organisations with cutting-edge nutrition solutions tailored to their unique needs.
Hexis, led by Dr. David Dunne, Dr. Sam Impey, and Professor James Morton, stands at the forefront of personalised nutrition technology, offering real-time adaptive fuelling plans to optimise athletic performance and recovery.
The injection of funds from APEX and Sport Republic will enable Hexis to accelerate its mission of enhancing athlete performance through advanced nutrition technology.
What's new

Greater Things Secures Seed Funding to Scale Support for Idea-Stage Founders Across the UK

Greater Things, the organisation behind one of the UK’s most inclusive early-stage founder support models, has secured seed funding from a group of strategic business angels. This raise marks a significant milestone in their journey to empower non-technical, idea-stage tech founders and scale their impact nationally.
Since launching, Greater Things has focused on removing traditional barriers to entry in tech entrepreneurship. Their programmes combine pre-seed capital, structured guidance, and AI/no-code-powered MVP development, enabling founders to build and launch ventures without requiring a technical co-founder.
Over the past three years, Greater Things has delivered high-impact support to more than 55 founders, working in partnership with regional authorities and universities across the West Midlands. Their efforts have been backed by organisations such as the West Midlands Combined Authority, Birmingham City University, and SuperTech WM, laying a strong foundation for scalable, inclusive innovation.
Jof Walters, Founder & CEO Greater Things said:
With 75% of Seeds Programme founders still active, the data speaks for itself: this partnership works.
Hilary Smyth-Allen, CEO, SuperTech WM said:
We’re proud to be recognised as one of the most inclusive and effective early-stage investors in the UK—and we’re just getting started.
This seed investment will allow Greater Things to accelerate the pace and reach of their investment programmes, with plans to expand operations across the UK. The focus remains on founders at the earliest stage — those with promising ideas but limited access to capital or technical teams — offering them a structured path from concept to product.
By Anushka Malhotra
29 May
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