James Lister & Sons from Smethwick participates in Amazon’s Innovation Accelerator, gaining insights into innovation and technology
By Anushka Malhotra
1 minute 11 seconds
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Quick Read: Gamers in the West Midlands can now participate in an immersive online experience created by the RSPCA, exploring futuristic scenarios about animal welfare in 2050.
Gamers in the West Midlands are being offered a unique opportunity to explore potential futures for animal welfare through a new immersive online experience launched by the RSPCA. The interactive platform, titled "Animal Futures," invites players to consider what life might be like for animals by 2050, and how human actions today can shape that future.
Produced by leading digital agency Unseen Studio, the experience is part of the RSPCA’s new Animal Futures Project, which draws on groundbreaking research to imagine five possible futures. These scenarios range from dystopian possibilities like robot pets and exclusive nature retreats for the wealthy, to hopeful innovations such as lab-grown meat and AI technologies that allow humans to communicate with animals.
RSPCA CEO Chris Sherwood warned of "chilling" potential futures unless we act now:
“We need to rethink our relationship with animals, both in the West Midlands and globally. The future of animals, whether in farms, labs, homes, or the wild, is closely tied to our own fate. Climate change, habitat loss, and rapid technological changes will drastically alter our world—and theirs. Some scenarios seem bleak, but we have the power to change that.”
The Animal Futures experience allows players to explore these futuristic scenarios and consider their role in creating a better world for animals. The RSPCA highlights that while some scenarios might seem far-fetched, many of these trends are already unfolding today. From rising temperatures leading to animal starvation in the Southern Hemisphere to the expansion of lower-welfare farming practices, the future of animals—and humanity—is at stake.
With the launch of this project, the RSPCA hopes to inspire individuals in the West Midlands and beyond to take meaningful action for animal welfare.
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Innovating Minds: Leading the Way in AI-Driven Support for Domestic Abuse Victims

Embracing AI for Safety and Anonymity
Innovating Minds has harnessed the power of AI to create My Support Pathway, a platform that prioritises safety and anonymity. This ensures that users can access vital resources without fear of being identified. Features like the quick exit button allows users to leave the site immediately if they feel threatened whilst saving the resources that are important to them, demonstrating a commitment to user safety that raises the standard in the industry.
A Comprehensive Resource Hub
My Support Pathway is a testament to the potential of AI in creating resource-rich environments. The platform offers a wide array of services, from legal advice to emotional support, all tailored to meet the diverse needs of domestic abuse victims. By enabling users to search for resources by postcode and bookmark important information, Innovating Minds ensures that help is always within reach.
User-Centric Design
Understanding the importance of accessibility, Innovating Minds has designed My Support Pathway to be user-friendly and inclusive. The platform is mobile-friendly and includes features such as adjustable text size, text style, and light/dark mode options. With support for over 100 languages, it is accessible to a global audience, reflecting a commitment to inclusivity and user empowerment.
Empowering Through Innovation
Innovating Minds’ approach is built on trauma-informed methodologies and clinical expertise, ensuring that the support provided is both compassionate and effective. By integrating health, social care, employment, legal, and other services, My Support Pathway offers a holistic support system that empowers users at every stage of their journey.
Strategic Partnerships for Greater Impact
Innovating Minds has already partnered with the Cheshire Police and Crime Commissioner to launch a new, comprehensive resource hub known as Cheshire Cares. This innovative platform will provide a safe and accessible way for victim- survivors to find the help they need through an extensive list of carefully selected resources and services. This partnership exemplifies our commitment to expanding our reach and impact through strategic collaborations and more importantly, supporting victims and survivors of domestic abuse when they need it and safely. The Cheshire Cares platform launch is scheduled for October 2024.
A Call to Action for Tech Leaders
As Innovating Minds continues to innovate and lead in the application of AI for social good, we invite other technology companies and organisations to join us in this mission. By leveraging our collective expertise and resources, we can create a safer, more supportive world for victims of domestic abuse.
Join Innovating Minds in revolutionising support systems through AI.
Together, we can make a difference.
By Laurence Debruyne
11 Oct