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By Anushka Malhotra
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Quick Read: Gamers in the West Midlands can now participate in an immersive online experience created by the RSPCA, exploring futuristic scenarios about animal welfare in 2050.
Gamers in the West Midlands are being offered a unique opportunity to explore potential futures for animal welfare through a new immersive online experience launched by the RSPCA. The interactive platform, titled "Animal Futures," invites players to consider what life might be like for animals by 2050, and how human actions today can shape that future.
Produced by leading digital agency Unseen Studio, the experience is part of the RSPCA’s new Animal Futures Project, which draws on groundbreaking research to imagine five possible futures. These scenarios range from dystopian possibilities like robot pets and exclusive nature retreats for the wealthy, to hopeful innovations such as lab-grown meat and AI technologies that allow humans to communicate with animals.
RSPCA CEO Chris Sherwood warned of "chilling" potential futures unless we act now:
“We need to rethink our relationship with animals, both in the West Midlands and globally. The future of animals, whether in farms, labs, homes, or the wild, is closely tied to our own fate. Climate change, habitat loss, and rapid technological changes will drastically alter our world—and theirs. Some scenarios seem bleak, but we have the power to change that.”
“We need to rethink our relationship with animals, both in the West Midlands and globally. The future of animals, whether in farms, labs, homes, or the wild, is closely tied to our own fate. Climate change, habitat loss, and rapid technological changes will drastically alter our world—and theirs. Some scenarios seem bleak, but we have the power to change that.”
The Animal Futures experience allows players to explore these futuristic scenarios and consider their role in creating a better world for animals. The RSPCA highlights that while some scenarios might seem far-fetched, many of these trends are already unfolding today. From rising temperatures leading to animal starvation in the Southern Hemisphere to the expansion of lower-welfare farming practices, the future of animals—and humanity—is at stake.
With the launch of this project, the RSPCA hopes to inspire individuals in the West Midlands and beyond to take meaningful action for animal welfare.
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