Goldilock Thrives in the West Midlands, Citing Ideal Conditions for Cybersecurity Innovation
By Anushka Malhotra
1 minute 48 seconds
Growth

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Quick Read: Cybersecurity innovator Goldilock highlights why the West Midlands is ideal for tech growth, citing its talent, strategic location, and thriving ecosystem.
With the UK’s tech sector booming, the West Midlands has emerged as a prime location for cybersecurity growth—expected to surge from £118 billion in 2022 to £287 billion by 2029. At the centre of this innovation is Goldilock, a cybersecurity startup based at the University of Wolverhampton’s Science Park, which credits the region’s ecosystem and talent pool for its rapid progress.
Goldilock’s Project Manager, Joshua Mark Bradley, shared insights on why the West Midlands was a clear choice for the company, noting its proximity to the Wolverhampton Cyber Research Institute (WCRI) and an array of tech startups focused on diverse aspects of cybersecurity.
“Our hardware-based approach is unique, and being part of this dynamic environment, close to such resources and expertise, is a huge advantage for us.” Bradley explained.
Photo Credit: University of Wolverhampton
The strategic importance of the West Midlands in cybersecurity was underscored in December 2023, when the UK government chose the region to launch its National Cyber Strategy. Bradley highlighted the abundance of skilled talent in the area, from software developers to product designers.
“We recruit from a broad radius, and we’re finding adaptable, multi-skilled candidates ideal for our growing team.”
Goldilock’s achievements further strengthen the region’s reputation. In September 2024, it advanced to Phase II of NATO’s Defence Innovation Accelerator for the North Atlantic (DIANA) program. This prestigious initiative provides funding and support for the company’s physical cybersecurity solutions, which isolate networks from internet threats through instant disconnection—a unique hardware approach in a field dominated by software solutions.
“Our work with NATO’s DIANA has elevated our profile, not just for Goldilock but for the West Midlands.”
said Bradley. The company is also a participant in the UK’s National Cyber Security Centre (NCSC) For Startups program and has completed successful projects under the Ministry of Defence’s Defence and Security Accelerator (DASA). Goldilock was further recognised in the UK’s Most Innovative Cyber SME competition in 2023.
Bradley attributes Goldilock’s growth to the collaborative and adaptive nature of the West Midlands.
“If I had to sum up the region, I’d say it’s creative, innovative, and adaptive. The West Midlands doesn’t follow trends; it creates them, embracing technology and new methods.”
Goldilock continues to push boundaries, exploring materials resistant to extreme conditions to enhance its products.
“Ultimately, we aim to secure every aspect of the nation’s critical infrastructure—from transport to energy supply. We’re set to expand, and we’ll be doing it here in the West Midlands.”
Bradley affirmed.
With its strategic location, top-tier talent, and cutting-edge cybersecurity ecosystem, the West Midlands is poised to be a major player in the tech industry’s future.
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West Midlands Health Tech Innovation Accelerator Unlocks Nearly £50M in Private Investment

The West Midlands Health Tech Innovation Accelerator (WMHTIA), led by the University of Birmingham, has generated an impressive £49.4 million in private co-investment within its first two years, significantly surpassing its original £14.5 million public funding allocation.
Funded through the Innovation Accelerator programme, coordinated by Innovate UK, the Department for Science, Innovation and Technology, and UK Research and Innovation, WMHTIA has become a leading force in advancing health technology innovation across the region.
The majority of the private investment—£36.3 million—was directly committed by investors to enterprises supported by the Accelerator. This achievement represents a threefold return on the initial public investment, demonstrating the strong investor confidence in the region’s health tech sector.

Powering Health Innovation Through Collaboration

The WMHTIA brings together 21 partners from academia, industry, and the NHS to help healthtech companies develop, validate, and commercialise cutting-edge medical technologies. So far, companies supported through the programme have also secured an additional £10 million in national public grants from agencies including NIHR, Eureka, and Innovate UK.
Including both public and private contributions, the total investment leveraged by WMHTIA now stands at £67.3 million.
Professor Adam Tickell, Vice-Chancellor, University of Birmingham:
We’re proud to support startups through the riskiest stages of innovation so more life-saving technologies reach patients. This exceptional investment proves what’s possible when academia, the NHS, and industry work together to drive economic growth and better health outcomes.
In March 2025, the Innovation Accelerator programme was extended with a further £30 million, including £4 million for the WMHTIA to continue supporting the region’s innovators in 2025/26.

Backing the Future of Health Tech

Richard Parker, Mayor of the West Midlands:
The West Midlands is leading medical tech innovation—from faster diagnoses to shorter hospital stays. Healthtech isn’t just improving lives; it’s creating secure, high-value jobs that drive inclusive growth.
Dean Cook, Executive Director of Place and Global, Innovate UK:
This programme shows how place-based innovation can unlock greater business investment in R&D. By connecting the region’s strengths, we’re creating high-value jobs and building globally significant innovation capability.
The WMHTIA continues to strengthen the region’s reputation as a national hub for health technology, with far-reaching benefits for patient care, job creation, and regional economic development.
By Anushka Malhotra
24 Jun