Leicester-based gaming start-up Ginger Joy, a spin-off from the renowned Matchingham Games, has achieved a significant milestone by closing a £1 million fundraising round. With Matchingham Games boasting a global presence and nearly 500 million installations, Ginger Joy emerges with a robust foundation.

The venture is not merely an extension but a strategic evolution, bringing together a seasoned management team with a wealth of experience from diverse corners of the gaming industry. Notable additions include Soner Yurtseven, Matchingham's art director and CGI supervisor to Netflix, stepping into the role of art director at Ginger Joy. Jeremy Stein, with experience from Epic/Tonic, joins as the product development manager.

What sets Ginger Joy apart is its vision to seamlessly integrate blockchain technology into the gaming experience. While the hype around blockchain is palpable, Ginger Joy remains committed to delivering genuine, tangible benefits to gamers. Ibrahim Over, the CEO, emphasizes their approach as making the shift to blockchain feel natural, ensuring that technology enhances rather than dominates the gaming experience.

Russell Brown, Chief Business Development Officer at Matchingham Games, underscores the strategic collaboration and expansion, emphasizing the venture's commitment to upholding and exceeding high standards.

Ginger Joy's player-centric philosophy positions technology as a tool to enrich the gaming experience, allowing players the choice to explore and embrace blockchain technology out of curiosity rather than obligation. This approach aims to elevate gaming, putting the game and the gamer at the forefront of technological innovation.

The £1 million funding injection provides Ginger Joy with the financial leverage to push boundaries and innovate in the mobile gaming space. As the venture gears up for the next phase, the gaming community anticipates how Ginger Joy will reshape and redefine the landscape, promising an exciting and enriched gaming journey for players.