Digital Businesses To Receive Business Support From STEAMhouse
By Sophia Tarr
3 minutes 4 seconds
Growth

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Quick Read: STEAMhouse, supported by Barclays Eagle Labs, offers funded memberships to digital SMEs, providing tools, mentoring, and events to boost the region's digital industry.
STEAMhouse are offering even more funded memberships, this time to local digital SMEs, to help them get access to the tools, technical support and mentoring they need to grow.
The funded memberships through Digital Direction are being supported by the Barclays Eagle Labs Ecosystem Partnerships Programme, funded by the UK Government. Through the project with Barclays Eagles Labs, digital SMEs with funded memberships will get access to exclusive events, tools, knowledge and mentoring opportunities in order to develop their skills, products and services as part of efforts to boost the region’s digital industry. The project aims to drive the creation of new products and services, jobs, and funding and investment.
Applications for these Funded Memberships (through Digital Direction) are now open to ALL applicants within the region (anywhere in the UK outside of London) looking to develop their skills and working towards boosting the region’s digital industry.
Photo Credit: STEAMhouse
It also includes access to the new Digital Labs at STEAMhouse. Following £2.5 million of investment, the 90m² specialist technology lab is designed to demystify digital innovation through hands-on experiences with the latest kit, strategic development workshops, digital skills training, and community events. Using these facilities and combining them with diagnostic and product road mapping, participants can receive bespoke support to digitise their product offering or develop new digital products.
Key equipment including 3D printers, virtual reality (VR) technology, motion capture suits and even a professional podcasting setup is all available for use thanks to the grant.
Members also get access to events that discuss topics including immersive media, AI and VR. These sessions are led by industry leaders and workshops offer an opportunity to network with other businesses and experts while providing hands-on skills development.
Amanda Allan, Director of Barclays Eagle Labs, said:
“We are excited to announce this funding for Birmingham City University. Using our Ecosystem Partnership Programme, we are allocating funding to organisations that are already plugged into their national and regional ecosystems.
“Our support for Birmingham City University and similar organisations highlights our ongoing commitment to support the tech sector, which is vital to the continued growth of local economies across the whole of the UK.”
For Joanna Birch, Director of Innovation, Enterprise and Employability at BCU, the programme is another example of positive impact STEAMhouse is having on the local economy: “The funding received through Barclays Eagle Labs will help make STEAMhouse even more accessible to local businesses across our region.
“Our membership programme is set up to encourage collaboration across industries and I’m excited to see what kind of businesses come forward to take up the paid membership offer.”
“We will we continue to champion the uptake of digital innovation in the West Midlands because it supports the growth of local businesses today and ensures our graduates have high quality career opportunities in emerging industries, available right on their doorstep.”
About Barclays
Barclays’ vision is to be the UK-centred leader in global finance. They are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities.
For further information about Barclays, please visit their website home.barclays.
About Barclays Eagle Labs
Eagle labs are one of the UKs largest entrepreneurial networks, providing a wealth of support to startup and scaleup businesses, particularly those that are focused on technology and innovation. Businesses can be connected to mentors, specialists and a collaborative community designed to help them on their growth journey. Eagle Labs provide these services through physical spaces across the UK, virtual support and an online network. Since launching in 2015, Eagle Labs has supported over 13,000 businesses.
The funded memberships are being delivered through a project called Digital Direction with Barclays Eagle Labs. Through the project with Barclays Eagles Labs, digital SMEs with funded memberships will get access to exclusive events, tools, knowledge and mentoring opportunities in order to develop their skills, products and services as part of efforts to boost the region’s digital industry. The project aims to drive the creation of new products and services, jobs, and funding and investment. This programme is supported by the Barclays Eagle Labs Ecosystem Partnership Programmes, funded by UK Government.
What's new

West Midlands Health Tech Innovation Accelerator Unlocks Nearly £50M in Private Investment

The West Midlands Health Tech Innovation Accelerator (WMHTIA), led by the University of Birmingham, has generated an impressive £49.4 million in private co-investment within its first two years, significantly surpassing its original £14.5 million public funding allocation.
Funded through the Innovation Accelerator programme, coordinated by Innovate UK, the Department for Science, Innovation and Technology, and UK Research and Innovation, WMHTIA has become a leading force in advancing health technology innovation across the region.
The majority of the private investment—£36.3 million—was directly committed by investors to enterprises supported by the Accelerator. This achievement represents a threefold return on the initial public investment, demonstrating the strong investor confidence in the region’s health tech sector.

Powering Health Innovation Through Collaboration

The WMHTIA brings together 21 partners from academia, industry, and the NHS to help healthtech companies develop, validate, and commercialise cutting-edge medical technologies. So far, companies supported through the programme have also secured an additional £10 million in national public grants from agencies including NIHR, Eureka, and Innovate UK.
Including both public and private contributions, the total investment leveraged by WMHTIA now stands at £67.3 million.
Professor Adam Tickell, Vice-Chancellor, University of Birmingham:
We’re proud to support startups through the riskiest stages of innovation so more life-saving technologies reach patients. This exceptional investment proves what’s possible when academia, the NHS, and industry work together to drive economic growth and better health outcomes.
In March 2025, the Innovation Accelerator programme was extended with a further £30 million, including £4 million for the WMHTIA to continue supporting the region’s innovators in 2025/26.

Backing the Future of Health Tech

Richard Parker, Mayor of the West Midlands:
The West Midlands is leading medical tech innovation—from faster diagnoses to shorter hospital stays. Healthtech isn’t just improving lives; it’s creating secure, high-value jobs that drive inclusive growth.
Dean Cook, Executive Director of Place and Global, Innovate UK:
This programme shows how place-based innovation can unlock greater business investment in R&D. By connecting the region’s strengths, we’re creating high-value jobs and building globally significant innovation capability.
The WMHTIA continues to strengthen the region’s reputation as a national hub for health technology, with far-reaching benefits for patient care, job creation, and regional economic development.
By Anushka Malhotra
24 Jun