Birmingham-based Rem3dy Health's 'Nourished' Secures Major Listing in Midcounties Co-op Stores

By Anushka Malhotra

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Quick Read: Birmingham's Rem3dy Health, a vitamin manufacturer using 3D printing, secures a major deal with Midcounties Co-op, bringing its bespoke 'Nourished' vegan gummy stacks to 92 stores. The listing follows a recent share deal with UPSA, expanding the reach of Nourished products to 12,000 pharmacies in France and Italy, marking significant strides in the company's mission to revolutionize the health industry globally.

Birmingham-based health manufacturer Rem3dy Health has struck a significant deal with Midcounties Co-op, bringing its innovative 'Nourished' vitamin products to 92 stores across the Midlands and Thames Valley regions. Utilizing 3D printing technology, Rem3dy Health's bespoke vegan gummy stacks, tailored to individual customers' needs, will be available in six product lines targeting issues such as better sleep, immunity, and stress relief.

Photo: Melissa Snover (Image Credits: Business Live UK)

The Digbeth-based company, founded in 2019, will manufacture the Nourished stacks in its Digbeth factory. This latest collaboration follows Rem3dy Health's recent share deal with French pharmaceutical chain UPSA, enabling the distribution of Nourished products in 12,000 pharmacies across France and Italy.

Melissa Snover, Founder and CEO of Rem3dy Health, expressed her excitement about the Midcounties Co-op listing, stating,

"To have the Nourished brand stocked by yet another leading retailer is a testament to the hard work of the team and to the power of our industry-leading product that we've continuously developed over the last five years."

Snover added,

"With the recently announced global expansions, we're taking huge steps forward on our mission to disrupt the health industry and provide people across the world with ground-breaking, preventative nutritional solutions that cater to the needs of our valued customers."

Read more here.

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Inicio AI Raises £2.6M in Seed Round to Scale AI-Powered Financial Platform

Inicio AI, a Coventry-based fintech innovator, has raised £2.6 million in seed funding to fuel growth and roll out its FCA-regulated consumer affordability platform.

The funding round was supported by a consortium of high-profile investors, including Rigby Group, Morgan Stanley, Haatch Ventures, Angel Academe, Mint Ventures, and a number of individual angel investors. It also includes a £500,000 investment from the West Midlands Co-Investment Fund (WMCO), managed by Midven, part of Future Planet Capital.

The raise follows Inicio AI’s recent win at Birmingham Tech Week’s OneToWin pitch competition, where it earned recognition for Budgie AI, its intelligent virtual agent designed to help individuals better manage their finances.

The funds will be used to scale the company’s operations, including the launch of the UK’s first FCA-regulated specialist consumer affordability passporting service. This innovation will allow consumers to share verified affordability data with third parties, streamlining financial assessments across sectors.

The company also plans to grow its West Midlands headquarters, adding new talent in tech and data roles to support ongoing development.

Rachel Curtis, CEO of Inicio AI, commented:

“This investment, alongside our OneToWin recognition, represents a major milestone. It enables us to enhance our technology, scale our impact, and help more people take control of their financial future while improving efficiency for lenders.”

The WMCO, jointly launched by the West Midlands Combined Authority (WMCA) and the West Midlands Pension Fund, aims to back high-growth SMEs driving innovation and economic growth in the region through matched equity investment of up to £1 million.

Richard Parker, Mayor of the West Midlands and WMCA Chair, said:

“Inicio AI is a fantastic example of regional innovation. With the right investment and support, local companies like this can launch groundbreaking solutions that improve lives and grow our economy.”

Rupert Lyle, Investment Director at Midven and Fund Principal of WMCO, added:

“Inicio AI’s cutting-edge approach to affordability assessments is reshaping how the financial sector operates. We’re excited to be part of their journey.”

By Anushka Malhotra

16 Apr

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