Allsee Technologies Proposes Job-Boosting HQ for Birmingham's Tech Hub
By Anushka Malhotra
2 minutes
Investment
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Quick Read: Digital advertising firm Allsee Technologies is set to bolster Birmingham's job market with plans to construct a cutting-edge headquarters, creating 150 new roles. The company, currently headquartered in Bartley Green, envisions an 80,000 sq ft facility on Longbridge Business Park, featuring offices and a digital tech center. Specializing in commercial LCD and LED display screens, Allsee Technologies aims to invest £20 million in developing high-value digital display technologies at the new base.
Digital advertising powerhouse Allsee Technologies is gearing up for a significant expansion that could reshape Birmingham's technology landscape. The company, currently based in Bartley Green, has submitted plans for a state-of-the-art 80,000 sq ft headquarters at Longbridge Business Park. The proposed facility, set to house offices and a cutting-edge digital tech center, is expected to bring about 150 new job opportunities to the region.
Founded in 2007, Allsee Technologies is a global player in developing both hardware and software for commercial LCD and LED outdoor and indoor display screens. Its extensive reach includes offices in Belgium, China, India, and Uganda. The proposed £20 million investment underscores the company's commitment to nurturing talent and fostering innovation in Birmingham.
The envisioned headquarters is not just about bricks and mortar; it's a strategic move to position Allsee Technologies at the heart of Birmingham's growing reputation as a hub for science, technology, precision engineering, and research and development (R&D). The city, with its rich history in technology and manufacturing, is an ideal backdrop for the company's expansion plans.
Photo: Allsee Technologies' new HQ in Longbridge- CGI, Photo Credit: Allsee Technologies
Allsee Technologies recently secured 2.3 acres of land from St Modwen, a key player in the regeneration of the former MG Rover plant in Longbridge. The development aligns with St Modwen's broader vision for the area, creating a vibrant mix of commercial, educational, and residential properties.
Birmingham's Longbridge Business Park, already home to major entities such as Sainsbury's, Marks & Spencer, and educational institutions like South & City College, is steadily becoming a focal point for economic growth and innovation.
The proposed site, situated on the former MG Rover West Works factory site, is a testament to the ongoing transformation of Longbridge into a dynamic town center. The ambitious plans include high-value digital display technology development, solidifying Allsee Technologies' position as an industry leader.
Pending planning consent, construction is slated to kick off in the summer, with completion anticipated by the end of the following year. The move is not only a testament to Allsee Technologies' ambitious growth strategy but also a significant milestone in Birmingham's journey toward becoming a global technology and innovation hub.
In a statement, Baoli Zhao, Managing Director of Allsee Technologies, expressed pride and excitement about contributing to Longbridge Business Park's growth story. The company's commitment to fostering growth, collaboration, and job creation reflects its dedication to the local and regional economies.
Rob Flavell, Senior Director at St Modwen, highlighted the positive impact of attracting global companies like Allsee Technologies to Longbridge. The digital technology manufacturing facility is expected to inject specialist expertise into the area, further enhancing the economic and employment landscape.
The proposed headquarters is not just a building; it represents a commitment to the future—a future where Birmingham stands tall as a hub for digital innovation and technological advancements.
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