Absen LED Transforms Bullring in Birmingham

By Anushka Malhotra

1 minute 8 seconds

Tech

Share:

Quick Read: Limited Space and EcoVista partner to introduce Absen's LED technology at Bullring shopping centre, revolutionising the retail experience with interactive displays and impactful advertising messages.

Limited Space, a leading provider of retail and lifestyle destination media, has spearheaded a digital transformation initiative at the renowned Bullring shopping centre in Birmingham, UK. Teaming up with EcoVista, a specialist in sustainable digital signage systems, Limited Space has introduced Absen’s A2719 LED technology to enhance the city’s premier shopping experience.

EcoVista's involvement in the project extended beyond mere installation; the company meticulously designed and constructed custom enclosures to seamlessly integrate the Absen LED screens into the Bullring's existing infrastructure. This comprehensive approach ensures not only a modern aesthetic but also optimal functionality and durability, transforming the LED displays into interactive experiences that elevate the impact of displayed content.

Photo Credit: Inavate

In a significant upgrade, EcoVista replaced two existing LCD sites within the Bullring and Bluewater Shopping Centre in Kent with 165-inch Absen LED screens. These large-format displays serve as dynamic focal points, captivating shoppers and delivering impactful advertising messages.

Ross Burling, European Industry Development Director OOH & Sports for Absen, expressed enthusiasm for the project, stating, "It’s great to be involved in a project like this with EcoVista, supporting them to implement a more advanced and captivating form of digital signage. By combining innovative technology, strategic planning, and efficient execution, EcoVista has enabled its clients to continue to deliver impactful advertising experiences, while staying ahead in the competitive retail landscape."

The collaboration between Limited Space, EcoVista, and Absen underscores the growing importance of digital signage in enhancing the retail environment and driving customer engagement. As consumers seek immersive and interactive experiences, innovative technologies like Absen LED screens are poised to redefine the retail landscape, creating dynamic and engaging shopping environments.

What's new

CreaTech Frontiers Launch Unlocks £250K in Funding for West Midlands Creative Innovators

Creative SMEs in the West Midlands are being given a major boost with the launch of CreaTech Frontiers, a new innovation cluster that has opened applications for the first £250,000 round of grant funding.

The programme, which offers individual grants of up to £10,000, is designed to help freelancers and small creative businesses develop groundbreaking ideas at the intersection of creativity and technology. The funding forms part of a £7.2 million, five-year initiative led by a consortium of regional powerhouses including Birmingham City University (BCU), University of Birmingham, Coventry University, University of Warwick, and the Royal Shakespeare Company. It’s funded by the Arts and Humanities Research Council as part of the UK Research and Innovation's Creative Industries Cluster Programme.

Photo Credit: University of Warwick

Officially launched on April 29 at STEAMhouse, BCU’s innovation centre, CreaTech Frontiers marks the first time the West Midlands has received funding through this prestigious national scheme.

Professor Lamberto Coccioli, Director of CreaTech Frontiers, said:

“These early-stage grants will give creative entrepreneurs access not just to capital, but also to university-led research and resources that can turn ambitious ideas into reality. This is about unlocking cultural, social and economic value across the region.”

CreaTech Frontiers is aiming to ignite a wave of innovation in sectors like gaming, immersive tech, live performance, visual arts, and creative technologies. Successful applicants will also gain access to facilities across the five partner institutions, along with specialist academic support during the R&D phase.

Future plans include a second, larger round of grant funding, a pilot with Birmingham Opera Company, collaborative projects with the Royal Shakespeare Company, and the formation of an apprenticeship working group to support skills development.

Rachel Davis, Director of Warwick Enterprise, said:

“Through this collaboration, we’re strengthening the region’s identity as a creative and tech innovation hub. With a shared focus on inclusion and sustainability, CreaTech Frontiers will ensure diverse voices are at the forefront of this growing ecosystem.”

The West Midlands Combined Authority is also backing the initiative, which it believes could contribute £65 million and create 1,500 jobs by 2030 within the regional creative and gaming economy.

West Midlands Mayor Richard Parker added:

“Our region is full of bold, young thinkers pushing the boundaries of tech and creativity. CreaTech Frontiers connects these minds with the world-class research coming out of our universities, creating the conditions for global impact.”

Applications open Monday 2 June 2025.

Interested SMEs can register now

to be part of the next generation of CreaTech pioneers.

By Anushka Malhotra

2 May